We are looking for talented and dedicated individuals for our team. If great ideas inspire you, perhaps there’s a place for you at Viatal.
Consumer Health Marketing Manager
A dynamic consumer health company is looking for an experienced and highly creative Consumer Health Marketing Manager who has strong leadership, marketing experience and analytical skills identifying target audiences and devising and conducting effective marketing /branding campaigns. You will join an aggressive, fast-paced, team oriented company where you will be expected to generate unique strategies that grow market share and brand reputation, improve customer experience and drive growth.
Responsibilities will include taking marketing and brand ownership by providing the vision, mission, goals and strategies to align the company around the brand’s direction, choices and tactics. Responsible for the performance specifications, cost and price parameters, product packaging and artwork, market applications and sales estimates. Measure and report performance of all marketing campaigns, and assess against goals and budget. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
Proven working experience as a Marketing/brand manager is required and a BS/MS degree in marketing or a related field is highly preferred. New brand or new brand extension experience is a plus. Experience in marketing in the internet space as well as in physical stores is desired. Nutritional supplement knowledge and field based experience highly desired.
- Strong leadership, entrepreneurship and professionalism
- Excellent written and verbal communication skills
- In-depth understanding of the nutritional and food products
- Ability to think creatively and innovatively
- Excellent analytical skills to forecast and identify trends and challenges
- Experience and familiarity with the latest technological trends and methodologies in on-line marketing, e-commerce, and social marketing, etc.